Alessandro Michele has taken Gucci towards a new direction ever since he joined the House as creative director. Now, Gucci is debuting its first fragrance by Alessandro: Gucci Bloom. Just by its name, we can already guess that it’s a floral one. But what else do we know about it?
Here, 5 things about the new fragrance as told by Alessandro Michele himself:
1. Who Bloom was created for
I wanted to create a perfume that speaks an intimate language with the lives of different women. Bloom isn’t created for one single woman, but for many, and that’s why the fragrance is represented by three very diverse women, their youth linked to the energy of the new generation. The female world is vast, full of women who think differently, who live differently. Women should have a different feminine space, not necessarily connected to the male world. This fragrance is for women who think more about their state-of-mind, of interacting as an individual; they aren’t necessarily thinking the same as others.