Vanity Air! #TeamCLEO wraps their heads around this latest beauty innovation.
Ahh, traditional hair styling -- often and actually, always plagued with thoughts of pain, too much time, and the random “Did I turn off my curler?!” panic attack you have in the middle of traffic; which is then followed by the agonising trip back home to find that you did indeed turn off your styling iron. (EVERY. TIME.)
Oh, and the times we’ve cringed watching videos of people getting hair burned off by a rogue hair straightener, and the countless burns we’ve earned on the inside of our arms or back of our necks thanks to a too-hot curling tong. But wait! There is a hair-volutionary new styler on the block and it will save you from all these nightmares and more.
When Dyson unveiled the Airwrap, it caused a whirlwind in the beauty community. For one, it uses air to style, not just high heat (thanks to the Coanda effect, which we will get into) which means it doesn’t damage your hair cuticles (and thus, your hair) and the way it functions means that you’ll never have to worry about visualising your house is on fire due to a styler left turned on.
While it works (it really, really works!) it also addressed all the troubles we never realised we faced. At the regional launch in Bangkok, Thailand, #TeamCLEO discovered the tech of the Airwrap, and got to wrap our head around how Dyson could take the beauty world by storm – and no questions were left up in the air thanks to Dyson Designer Engineer, Veronica Alanis.
Editor, Lina Esa (left) spoke to Veronica Alanis, Dyson Designer Engineer during the regional launch in Bangkok, Thailand
2: Dyson Knows Air, And Hair
While it’s not a natural progression for a brand like Dyson to create hair products, they definitely saw the need and found solutions for it. Veronica acknowledged this and revealed that the team at Dyson “are really obsessed with hair”.
It also stemmed from the launch of their Supersonic hairdryer which captivated users for being effective at drying, and easy to use. “We thought we had something better because we could control airflow, better drying time and better ergonomics.
“We realised that we had so much to learn and the passionate people at Dyson love a challenge. They like problems and like solving it! So here we are, technology meets beauty,” Veronica explained.