There have been some pretty huge launches in the beauty world but none has been quite up to par to the Fenty Beauty by Rihanna debut. And after 2 years spent developing the make-up line, Barbadian goddess Rihanna did real good. She made sure that the foundation is buildable and that every shade caters to every woman out there with every possible undertone colour under the sun (is there anything she can’t do?).
As a tan skinned Asian in Malaysia, I found it increasingly frustrating to find commercially sold makeup products that would perfectly suit my skin or didn’t have a ‘brightening’ factor in it — so you can only imagine how fast my eyes lit up with glee when I walked into the VIP cocktail session for media and saw 40 luscious liquid foundation shades, 6 highlighter palettes, 1-all-you-need lip gloss and 30 all rounded ‘Match Stix’ that can conceal, contour and highlight.
Perhaps it could also be that the eclectic make-up line was created by The-Only-Girl-In-The-World Rihanna herself but having products that cater to values of representing women of all colours just makes the collection all that more desirable. After all, it’s nearly 2018 – shouldn’t this be the norm?
I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with, that was really important for me. In every product I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her. — Rihanna.
Fenty Beauty by Rihanna isn’t just another celebrity endorsed makeup brand, it was a move to tackle a discernable void in the market for more representation in the beauty industry and trust for RiRi to be spearheading the movement.
As I was in the car that was taking me to Brooklyn where a VIP session before the global launch of Fenty Beauty by Rihanna was being held, we crossed the Brooklyn Bridge where the most exquisite golden hour was starting to descend on the city that never sleeps. I thought to myself “If only I could bottle up the way the light is hitting on my face.”
The benevolent Rihanna rocked up into the media-filled room and hummed: “Did you guys try out the products yet? What do you liiiike?!” in an all mustard yellow get-up with the Killawat Highlighter in the iconic shade ‘Trophy Wife’ gleaming across her perfect cheekbones in full force. There was that golden-hour highlighter I wanted to capture in a bottle.
Gracing her way through the room, she talked everyone through the inspiration behind starting up the line which was making sure every woman out there was represented, included and unforgotten. “The Fenty Face was created for women of all skin tones, of all personalities,” she says.
Rihanna told the room full of beauty Editors that we were going to be the firsts in the world (besides her and the team behind the line, of course) to check out the collection so I made sure I swiped, swatched and fawned over all sixteen products that were about to be launched to the rest of the world in just a few hours.
@fentybeauty is beauty for everyone which is why there are 40 foundation shades, 1 universal gloss bomb colour and many more being launched simultaneously all over the globe right NOW! #TeamCLEO is over at the heart of the launch right in NYC with @badgalriri! 💛 #CLEOMY #CLEOTravels #FentyBeautyByRihanna