Big Sean knows how to hustle. Before he became the international rap star we all know and love, he was young and ambitious Sean Anderson from Detroit, Michigan doing rap battles and chasing Kanye West down at a local radio station to drop some bars. Two years later, he was signed to West’s label, Good Music. What a success story, amirite?
For his much-anticipated debut collection with Puma, Big Sean looks to home in the American Midwest for inspiration. Set in a makeshift barbershop overlooking a breathtaking coastline, the campaign illustrates his backstory of humble beginnings with his now luxurious life.
The collection of streetwear staples in sport-inspired luxury is designed to match his personal style of “classic meets street luxe”, and let us tell you – it’s fresh AF. Timeless pieces by Puma such as the T7 Track Jacket are remixed with opulence in satin and velour for a 21st century update. To celebrate the Puma Suede’s 50th anniversary, the OG silhouette is updated with a chunkier midsole, premium taping and the rapper’s signature embossed on the heel. What’s to love? The brightly coloured heel loops, sole and foot bed. Hot damn.
The PUMA x Big Sean Suede 50 Pack is available in PUMA stores worldwide on March