Oh, Selena. There’s something about her, the way she’s killed us with kindness, and her music that have become earworms of our time. And just as she sang in the chart-topping ‘Back To You’, she has gone back to renew associations with fashion label Coach, launching a second capsule collection in collaboration with Coach’s Creative Director Stuart Vevers.
Inspired by the quintessential New York girl, the campaign is shot against the backdrop of NYC. Selena herself has imbued her own style and personal message into the pieces. Soft pastels are contrasted against leathers and darker, structured bags, while bunny motifs and Selena’s irreverence speak to the fun-rebel side of you.
While fans and fasionistas were waiting in anticipation as she posted teasers over Instagram, the wait is now finally over as you can shop the Coach x Selena Gomez collection in selected stores in Malaysia starting now! You need to act quick, as it’s limited edition and this drop will only be around until October 2018.
Hit play to see Selena in action with the pieces and which are your ultimate picks?
Get cosy with the soft-warm silhouettes of Coach x Selena Gomez that features the rabbit motif created by Selena herself.