Calling all denim fanatics – ya’ll in for a treat!
The collection features new denim pieces from distress details and patchwork on jeans and skirts to chambray shirts and light-washed denim jackets.
From the 17th to 26th of February, you can get a complimentary customization of your choice with a purchase of any denim piece over at the H&M Flagship Store in Lot 10! Style your denim by embroidering initials to stencil painting and studs embellishments!
Not only that, but you get to enjoy 15% off your jeans if you snap a photo of the item while you’re trying it on in the fitting rooms and present the photo upon purchase!*
Don’t miss out on your new Denim Days!
*This offer is valid from 27th February to 1st of March (at H&M Lot 10 Store). For the rest of the stores, this offer is valid from 16th February to 1st of March.