Kate Spade New York travels south of the border for summer 2017
Kate Spade New York brings the artful flair of Mexico City to New York for the Summer 2017 season. Inspired by traditional Mexican wedding dresses, carnations, hummingbirds, piñatas, cacti and a few friendly desert-dwelling critters eliciting a celebratory mood, this Summer, Kate Spade New York creates unexpected but delightful moments of joy throughout New York City.
For Summer 2017, model and architecture aficionado Fernanda Ly returns as the Kate Spade New York girl in a real-life scenario, when a seemingly every day morning commute becomes extraordinary. As Fernanda stands in a crowded New York City subway car on a hot summer day, a trumpet and guitar begin to play, and she finds herself completely surrounded by Flor de Toloache, an all-female Mariachi band, creating a moment unique to New York City and bringing a rush of joy to all in the car.
“We are thrilled to continue working with the stunning Fernanda Ly through 2017,” shared Deborah Lloyd, Kate Spade New York President and Chief Creative Officer. “This season, we are about joyous, personal self-expression, and as always, we find the extraordinary in the everyday moments right here in New York.”
The Summer 2017 campaign features digital images and a short film shot at the New York City Transit Museum.
Check out the short film below!
Mariachi Band – Florde Toloache
Makeup – Romy Solemani
Hair – Recine for Rodin
Nails – Yuko Tsuchihashi