The Picha Project was named after the young Myanmar kid who has been at the centre of this movement since its inception in January 2016. Jubilant, positive and always ready for a hug, Pita is the youngest son of the first refugee family who joined hands with Picha Project to empower refugees in Malaysia through a sustainable food business.
Recently crowned as the winner of Chivas Venture Malaysia, the trio now has a chance to compete for the USD 1 million worth of funding at the global finale in Amsterdam on May 24. As they prepare for world domination (but in the best way, of course), we speak to the founders of The Picha Project who have collectively serve more than 50,000 meals in Malaysia on how they’ll continue to spread their good vibes.
Lim Yuet Kim, 28, Lee Swee Lin, 25, Suzanne Ling, 25
(CEO, CFO, CMO) and Co-Founders of Picha Project
2. You’ve served more than 46,000 meals. How will the next phase differ from what’s come before?
For 2018, we are really looking into developing the non-perishable products and rolling it out to our customers. Currently, we have our Pichacotti and sambals selling in B.I.G Publika, we hope to be able to collaborate with other partners who wish to play a part in making a difference to bring these products to the market, whether it’s a cafe, corporate or restaurant, we want to make impact altogether. As for the next few years, we’re also trying to work out different products and services to cater both the under-served community and Picha heroes (customers).