Fresh Beauty On Why Kombucha Is More Than Just Great For Your Body

As the old saying goes, what you put in your body reflects on the outside. Turns out, the superfoods you’re consuming also work wonders when applied onto your skin. Fresh Beauty is one of the brands constantly at the top of its game when it comes to incorporating stellar ingredients in its products (their Soy Cleanser, Rose Face Mask, Sugar Lip Polish, and Vitamin Nectar line are a skincare-lover’s dream!).

Fresh now adds Black Tea Kombucha Facial Treatment Essence (the fermented tea drink every Insta-famous person is chugging) and Lotus Youth Preserve Rescue Mask to its list. We uncovered skincare tips and the benefits of power ingredients straight from Fresh founders Lev Glazman and Alina Roytberg.

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Kombucha

Why was kombucha chosen as the star ingredient in the Black Tea Kombucha Facial Treatment Essence?

We believe deeply in kombucha as a skincare ingredient. We’ve been working with the ingredient for many years, as products in our Black Tea collection contain our proprietary Black Tea Complex, which has kombucha extract. We wanted to further explore the benefits of using kombucha alone at a higher level, because we believed this ingredient is super potent and it delivers two lines of defence: against free radicals and the anti-pollution defence.

What’s the best technique to apply the essence?

Pour a little into the palm of your hand, then gently pat and hold your hands to your face and neck. An essential prep step for all ages and skin types, this versatile formula can be used after cleansing daily, morning and night, prior to serum and moisturiser.

When consumed, kombucha brings a lot of benefits to the body. How does it benefit the skin when applied topically?

The process of fermentation transforms the molecules of sweet black tea into metabolites that are more bioavailable, meaning they are smaller and are more compatible with the skin. With kombucha, this fermentation process also creates a high-quality composition rich in numerous vitamins and organic acids. Our silky formula increases luminosity, softens the look of fine lines, replenishes moisture, and refines the appearance of the skin, boosting its resilience and vitality.

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