As the old saying goes, what you put in your body reflects on the outside. Turns out, the superfoods you’re consuming also work wonders when applied onto your skin. Fresh Beauty is one of the brands constantly at the top of its game when it comes to incorporating stellar ingredients in its products (their Soy Cleanser, Rose Face Mask, Sugar Lip Polish, and Vitamin Nectar line are a skincare-lover’s dream!).
Fresh now adds Black Tea Kombucha Facial Treatment Essence (the fermented tea drink every Insta-famous person is chugging) and Lotus Youth Preserve Rescue Mask to its list. We uncovered skincare tips and the benefits of power ingredients straight from Fresh founders Lev Glazman and Alina Roytberg.
How will this Lotus Youth Preserve Rescue Mask benefit those who are in their early 20s? When’s the best time to start an anti-aging regimen?
This mask is for all skin types and all ages. We call this mask a “five-minute facial in a jar” because it addresses dullness, rough texture, dryness, and restores your skin’s youthful radiance—all in one step, It’s especially great for people in their 20s balancing work and school responsibilities with a busy social life. It’s the perfect mask to recover from a late night! We think it is important to start a good skincare routine to preserve youthful skin, not necessarily to stop ageing- that’s not something we can do! In our industry, youth is often held up as the benchmark of beauty. But at Fresh, we believe in bringing out the best in people’s skin, no matter what their age. Our mission has always been to provide tools to keep skin healthy at each life stage and to delay the damage that occurs through the natural ageing process and environmental stress. It’s a more proactive and preventative approach to skincare that’s aimed at preserving a healthy, supple complexion. This is what we meant by “youth preserve” or age-delay”. It’s about ageing beautifully.
What are tips & tricks on how to improve our masking techniques. (How many times a week / which step in the skincare routine / any massage techniques / best products post-masking / etc.)
What does your skin crave today?
Exfoliate before: It is best to gently buff away dead skin cells by using an exfoliant prior to prep skin for a mask. The mask will be able to better deliver its active ingredients deeper into skin.
Mask Daily: When you incorporate a mask into your daily ritual, it adds so much in terms of benefit — the ability to purify, lift, hydrate and cocoon your skin all while infusing it with amazing ingredients and sublime textures as wash off masks have a higher concentrate of ingredients than leave-on products.
Our Masking Mantra: Binge-masking! Mask, Rinse & Repeat. Binge masking is the most decadent and indulgent result-driven activity. It is a therapy for your skin and mind like no other as it allows you time to slow down. When binge-masking, apply a purifying mask first and then follow up with treatment specific mask. Finish with the most nourishing formula such as Fresh Crème Ancienne Nourishing Honey Mask to lock in the previous treatment’s benefits, instil lasting hydration and reset skin’s barrier function.
How does the mask work to improve skin in just five minutes?
The mask is powered by lotus flower extract, lotus seeds, kombu seaweed flakes and red algae to fight signs of skin stress including dullness, rough texture, uneven tone, dryness, and congestion.