We get it, you love beauty. And as beauty junkies, there’s nothing better than finding rare gems to add onto or level up our routine. Sometimes, though, scouring through online brands or your regular go-tos can take a toll on the wallet. That’s why we all have our beauty secret weapons — drugstore beauty. Lately, drugstore products has proven to be a goldmine for fantastic makeup that won’t bring tears to our credit cards. And most times, it never means that you’re compromising on fun or quality!
If you’ve been waiting for something new to add to cart on your next make-up haul, let us introduce you to GOSH COPENHAGEN, a cruelty- and paraben-free cosmetics line straight out of Denmark, featuring everything you could possibly need to slay for days.
Originally found in 1945 as a pharmaceuticals company, GOSH began stocking its own-brand beauty goods on its shelves in 1979 much to the delight of Danish make-up lovers. Because all good things are better shared, GOSH is now available globally and they’ve finally landed on our shores. Despite GOSH’s popularity, everything is still made in Denmark and they’ve also got a nice edit of vegan-friendly products within the range.
Can’t wait to get your hands on GOSH? Check out our top five picks below, though we’ll bet you’ll be adding way more to your cart!
Here’s a primer that makes us go “where have you been all our lives??”. This multitasking wonder provides protection against free radicals (those pesky things that causes skin to age quicker), creates a smooth canvas for makeup, keeps skin moisturised and adds a healthy glow to the skin. It comes in one shade, aptly named ‘Chameleon’, to adapt to every skin tone. Seriously, this is a winning primer if we’ve ever seen one!