You heard it from us first–H&M Beauty will be available in Malaysia! Rejoice, my fellow H&M patrons!
H&M is proud to announce that the much anticipated Beauty concept will be launching for the first time in Malaysia. Featuring an extensive line of cosmetics, body, and hair products, the highlight of the range is the ever-evolving makeup selection primed to bring out the best in seasonal trends and colours. The full Beauty range will be launching in selected stores later this year.
“We are very excited that H&M Beauty will finally be available in Malaysia,” says Fredrik Famm, Country Manager of H&M Southeast Asia. “At H&M, we see beauty as ‘fashion for your face’ and a natural part of completing a fashion look. H&M offers shoppers the latest trends and quality fashion while staying affordable, and the upcoming beauty range will continue to stay true to our mission.”
H&M Beauty will be offering an assortment of around 1,000 makeup, body and hair products packaged in the signature base colours of ivory, black and gold. Launched with a new area dedicated to house the range, shoppers and makeup aficionados can expect a spectrum of colours for the eyes, lips, nails, carefully curated palettes and a full range of bases and concealers catered for different skin types and personal styles. There will also be seasonal makeup drops of new and limited edition collections.
Alongside the haul of cosmetics, the range also carries essentials for the daily beauty regimen to help shoppers feel and look amazing at all times. The beauty corner will feature an assortment of fragrances, bodycare, hair care and styling products as well. Designed with a minimalistic approach, all products can be complemented with and packaged into beautiful makeup and toiletry bags.
H&M will also launch two subsidiary collections: a premium bodycare range, and the ‘Conscious’ range of Ecocert-approved sustainable products.
We can’t wait to get our hands on these!