H&M is known for its collaboration with designers like Balmain and Alexander Wang, or celebrities like Lana Del Rey. This time, H&M is teaming up with the iconic Parisian concept store Colette (which also has its fair share of collaborations) for an exclusive edition of H&M Studio AW17!
While the nine-piece collection is rooted in the main AW17 designs, the H&M Studio x Colette collection goes one step further – featuring a special colour palette based on Colette’s signature blue, plus two completely unique designs.
“We really thought about the modern woman’s wardrobe and what she needs in it – sharp outerwear, soft dresses, flattering knits and statement accessories. For the H&M Studio x Colette collection in particular, we not only combined contrasting fabrics in a garment, but also brought in more colour contrast with the signature Colette blue, which created a more graphic structure and a new, fearless attitude,”
Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
The collaboration introduces distinctive details such as hand-painted graffiti and jacquards with frayed edges. The street-meets-sophistication of AW17 was inspired by the creativity and energy of New York City, with strong tailoring combined with feminine silhouettes and punk influences for a hard-edged yet chic look.
“There is a real arty yet urban vibe to the H&M Studio x Colette pieces, which not only feels right for the store, but also for like-minded women all around the world. They want that combination of striking yet wearable and, of course, be completely au courant,”
Sarah Andelman, founder and Creative Director of Colette.
Check out the nine pieces in the exclusive edition for Colette below!