H&M Loves Coachella collection: Get into the festival spirit with The Atomics!
With sheer feminine layers mixed with embellished denim for women and the perfect graphic prints for guys are the heart of H&M Loves Coachella collection.
An exclusive collection in collaboration with one of the world’s greatest festivals, it’s about capturing that festival spirit whether you’re lucky enough to be in the Californian desert or sharing the Coachella feeling around the world!
This year’s campaign for H&M Loves Coachella features an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his siters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover ‘Let’s Live For Today’ by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself.
“H&M Loves Coachella has all the pieces to get into the festival spirit, wherever you are in the world” – The Atomics
Key pieces in this year’s H&M Loves Coachella collection include:
Sheer black lace spaghetti-strap dress, worn with blue tinted sunglasses. Lace-trimmed slip-dresses have festival attitude layered over the hand-drawn Coachella tees, while the essential floral-embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt.
For the ultimate festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.
For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut- off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.
Check out H&M Loves Coachella will be available from March 30th in all H&M stores.