In conjunction with Earth Hour, Starbucks Malaysia is raising awareness about climate change by rallying to log 20,000 pledges amongst partners, customers and the community. Pledgers are to switch off non-essential lights for 1 hour from 8.30pm-9.30pm.
The pledge platform is activated through Starbucks Malaysia’s Facebook Page until 25 March. With that, Starbucks Malaysia will be turning off a portion of its lights throughout its 236 stores from 8.30pm to 9.30pm during Earth Hour.
“We first joined this lights off movement back in 2008 during the symbolic hour and we will continue to observe this practice. Commitment to environmental conservation is an important part of Starbucks’ social responsibilities and is reflected in every aspect of our business.” – Mr. Sydney Quays, Managing Director of Starbucks Malaysia and Brunei
This #EarthHour2017, we at Starbucks Malaysia invite you to join us in supporting this initiative to protect our planet by switching off NON-ESSENTIAL lights for an hour. Pledge with us on FACEBOOK using the caption #iPLEDGE WITH STARBUCKS TO SUPPORT EARTH HOUR and let’s raise awareness in saving the environment today. To thank you for pledging in protecting our planet, we are also giving away our limited edition tote bag! Head to our Facebook Page to know more! 🙂
Additionally, for one hour only, customers will get to enjoy any tall handcrafted beverage for only RM10 on Saturday, 25th of March from 8.30pm – 9.30pm! (provided they bring their own Starbucks tumbler)
Join in the Earth Hour movement with Starbucks by making your digital pledge now to enlarge your environmental footprint by one person, one pledge, one neighbourhood at a time.
For more information, visit the Starbucks Malaysia Facebook at fb.com/StarbucksMalaysia.