Back in April, I was given the honour to attend Kat Von D Beauty’s media preview in Singapore as a CLEO Malaysia representative. As a beauty enthusiast, I was of course over the moon by the opportunity, and more for the fact that I was always an avid Kat Von D Beauty fan.
Being able to meet Kat Von D herself in the flesh aside, I was blown away by the impeccable quality of her products. The brand doesn’t offer a particularly large range of merchandise compared to some of the big names in the market, but each of what’s currently available is made to impress.
What you’ll notice from Kat Von D Beauty’s products are their gothic packaging, crazy high pigmentation, full coverage and long-wear abilities – which is especially important to withstand the Malaysian heat. During our masterclass with their Global Make-Up Artist – Erik Soto, I found out that the products on their own is great, but even better combined! Check out below for the list of my personal favourites from Kat Von D Beauty and why you should invest your money on it.
1. Kat Von D Beauty Lock-It Featherweight Primer, RM159.00
Water-based and fast-absorbing, this lightweight formula with a milky consistency helps create a hydrated, clean canvas for your foundation. Not only that, this versatile product can be used as a mixing medium for unconventional purposes which I’ll be talking about in just a bit.
2. Kat Von D Beauty Everlasting Liquid Lipstick, RM99.00
If you’re familiar with the beauty community on YouTube, I’m sure you’re no stranger to the Kat Von D liquid lipsticks. Known for its gorgeous selection of colours and how comfortable it feels on the lips despite its true matte finish, it’s no wonder stocks run out faster than you can say “Kat Von D”. My personal favourite shade is Lolita II – a terra cotta nude even Kylie Jenner would sport.
Tip: Mix a dab of Lolita II and two drops of Lock-It Featherlight Primer on the back of your hand to create a natural cream blush that will last through a hurricane.
3. Kat Von D Metal Crush Eyeshadow, RM104.00
With all the matte finishing products Kat Von D has to offer, it’s natural to doubt the brand’s take on shimmers, but boy was I wrong! If you’re on the hunt for an eyeshadow that would look like molten metal on your eyes, your search ends here. Powder so buttery that feels almost like cream, the metal crush eyeshadow comes in nine unique shades that will not disappoint.
Tip: Scrape a tiny bit of Metal Crush Eyeshadow in the colour Thrasher (metallic gold), and mix it with the Lock-It Featherlight Primer to apply on the high points of your cheeks as highlight.
4. Kat Von D Beauty Lock-It Foundation, RM179.00
Full coverage, oil control, transfer-proof with a velvety matte finish, the Lock-It Foundation is everything a girl (or guy) can ask for in a foundation. It was a jaw-dropping sight to witness when Erik Soto demonstrated the product’s efficiency by applying just one layer on his tattooed arm and having them completely hidden behind the potent pigment.
Tip: If you’re looking for a lighter, dewy finish, mix equal parts of the Lock-It Foundation and Lock-It Featherlight Primer to form a BB Cream-like concoction that’s great for everyday use.
5. Kat Von D Beauty Shade & Light Contour Face Palette, RM250.00
This palette has been a cult favourite for as long as its existence, and there’s a solid reason why. Buttery consistency, high pigmentation that blends effortlessly, with a great range of colours that cover cool to warm, light to dark skin tones. I’ve been using this palette religiously for more than a month and now I can’t get my hands off it – don’t say I didn’t warn you!
Tip: Break the rules and make full use of this palette! Grab a small, angled brush to fill in your brows, or dampen your eyeliner brush with some eye drops and pick up a generous amount of the darkest contour shade to create a sultry wing liner.
*All products are available in Sephora Malaysia from July 2016 onwards.