Levi’s Debuts The New Women’s Collection Featuring Alicia Keys

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Levi’s introduces its brand new women’s collection, promising a range of styles for different body types, including skinny cuts, slimming styles and Asian fits, with a campaign featuring soul singer, Mizz Alicia Keys.

Since the creation of the first-ever blue jean for women back in 1934 that changed women’s fashion forever, the denim retailer harnessed over 80 years of expertise and paired the knowledge with modern-day styles to revamp its signature women’s collection. Whether you’re petite, tall, curvy or slim, Levi’s focuses on the details – from fit to fabric – to give every woman a chance to find the perfect jeans that fit like a glove.

The campaign, built around the theme #LiveinLevis and #LadiesinLevis, features global artist, multi-Grammy Award-winning singer/songwriter, producer and activist, Alicia Keys as its muse. The songstress’ timeless talent, authentic voice and style makes her the perfect match for Levi’s. “All women are badass,” says Keys in the opening of the ad where she revisits her roots in New York City while creating the exclusive soundtrack, “28,000” days for the campaign.

Celebrate your body and be comfortable in your own skin with the New Women’s Collection, available now in Levi’s stores nationwide!

Fore more information, visit http://www.levi.com.my/introducing-the-new-womens-denim-collection/.

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