It’s pretty much trite to say that lipstick has been the trusty sidekick of women for generations. We all know the power of a good lippie — the confidence it suddenly gives you, the way it instantly elevates your mood. What a good lipstick does, is make you #FeelGood.
Along with a wave of Fall/Winter releases — and amid what the industry feels is a deluge of lipstick and make-up releases (we’re not complaining) — Rouge Dior stands out. It’s a brand new campaign with the tagline #IFeelGood that introduces colours, textures like velvety mattes, satin finishes, which are long-lasting but ensure comfort. And you’ll be sure that on top of that, there are their iconic, intense reds (that have stood the test of time since 1953) that cater to every whim.
Take a sneak peek behind the scenes of the new campaign with Dior’s very own Miss, Natalie Portman. (There’s even a hue named “Miss” which is a gorgeous pink shade that’ll make your heart flutter. Trust us, we’ve tried it!)
If you’re wondering, we love every bit of the irreverence and whimsy of this compaign. And one of the reasons for using the photo booth concept? Peter Philips, Creative and Image Director of Dior Makeup himself, told CLEO that it was to put her on a parallel with the world’s rising #Selfie culture. The simple act of having her ham it up in a photo booth reveals the playful, personal sides of her that you would not otherwise see.
Keep your eyes peeled for our October issue which will have an in-depth, exclusive, insider scoop with the maestro himself, Peter Philips. Don’t miss it!
Rouge Dior is available from today 1 September at all Dior Makeup counters, including Sephora.