Rihanna’s Fenty Beauty shook up the beauty scene in a way no brand ever has before, putting inclusivity and representation up front and center. Almost one year after the brand launched, we’ve seen other beauty companies stepping up their game; offering even more shades and ensuring the ads showcased diverse girls. ‘The customer is queen’, really, as no brand is safe from being called out on social media should they forget that the world has much more than just fair, perfect-skinned people. But what is it like shopping for make-up if you’re a deep-skinned girl in Malaysia? Well, for starters, the general consensus is that local and Asian brands need to do better. Six beauty-loving women share their shopping experiences with #TeamCLEO and tells us what they hope to see on the aisles.
Natasha Noor, 25
With plenty of campaigns and runway shows under her belt, it’s almost hard to believe this talented model once had to bring her own foundation on set, just in case a make-up artist couldn’t colour match properly. “It can be uncomfortable,” she told #TeamCLEO. “Sometimes the make-up can look ashy, but work is work and I go with it with no complaints.” When shopping for make-up, you’ll often find Natasha at the drugstores or Sephora. “Sales people can be very helpful, just don’t hesitate to ask them,” she advised. She’s no stranger to mixing shades to get the right one, but cites Fenty Beauty, M.A.C and Make Up For Ever for great shade ranges that makes nailing one perfect shade easier. “I love The Body Shop too. No animal testing and they’re paraben-free!” said Natasha.
Natasha’s also a fan of Fenty for its stance on inclusivity and Rimmel London for bringing in more shades to the drugstore. As for her hopes for the future of beauty, Natasha says, “I want to see more Asians with tan to deep skin colours embracing their skin. Asian culture can be so obsessed with being fair, stop it already!”
Off-duty, she’s religious about maintaining a solid skincare routine and will never go to bed with make-up on. “I drink a glass of apple cider vinegar in the morning and take a spoonful of olive oil every week,” said Natasha. “I skip powder. Remember, less is more!” Spoken like a true model.