Less than a month to Erdem x H&M hits shelves! As the countdown to November 2 begins, whet your appetite with a unique look book shot by acclaimed photographer Michal Pudelka.
“ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame.”
The collab will see collections for women and men, being the London-based Erdem Moralioglu first venture into menswear. “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before” says Erdem.
The gist of Erdem x H&M? Exquisite statement pieces, feminine silhouettes and florals galore. If your life was a movie set in an English country house, this would be your wardrobe.
In love? Not gonna lie - Erdem X H&M is priced steep. Here’s the full collection, prices included so you know how to budget your month accordingly. You’re welcome.
Cruise through the COLLECTION here: