21-year-old model and television personality Gigi Hadid has been making waves in the industry, not just for her deep-set eyes and A+ bod, but also for being a great people-person. In fact, the magnificent Tommy Hilfiger himself recently said, “[Gigi’s] relaxed, chic and she’s beyond a supermodel. She’s a super person. She’s an Instagram star. She’s the woman of today.”
It’s no wonder that he chose her to be the face of his fresh new scent, THE GIRL. It was created to capture Gigi’s individuality and confidence; opening with green pear, violet leaf and green fig leaves, exuding a heart of velvety jasmine petals and silky muguet, and finishes with cedarwood and cashmeran.
So, how does Gigi manage to stay so cool despite a crazy schedule? Well, we managed to snag a few tips from the model of the moment on beauty and social media presence!
What’s your beauty routine?
I’m pretty easy-going. My hair is usually in a ponytail or a bun and make-up is simple. I stick to bronzer, mascara and a spritz of fragrance, and then I’m out the door. I like a simple routine when I have days off.
What do you believe makes a woman beautiful?
To me, women are beautiful when they are confident, warm and welcoming. I’ve been fortunate enough to meet some of the women I admired growing up and the ones that truly touch me and continue to inspire me are the ones that embrace these qualities.
Most women have bad hair days; do you have any tricks to prevent a bad hair day?
Put it in a bun! When I’m having a bad hair day, I just put it away and no one knows.
What’s your beauty mantra?
Eat clean to stay fit, have a burger to stay sane.
Social media has obviously become a significant part of being a model in today’s world, was that a consideration for you when you first started out? What was your vision for that?
I was born in a generation in which social media is part of our everyday lives. It is something that has already made sense to me, and feels very natural. Timing is everything – and I’ve been very lucky. I always knew social media was going to be important and it’s really helped to push my career.
What is your number one beauty tip?
Less is more. There are events or times to have a glamorous or statement look, but mostly I like to keep it natural.
After a long night, how do you wake-up looking fresh?
I try to sleep as much as possible, but if I don’t get enough sleep, coffee helps. On set, being around people that I love working with helps to give me a lot of energy.
Can you tell us one thing that people probably don’t know about you?
When I was eleven, I sang back-up vocals on a Josh Groban Christmas album.
What do you love about THE GIRL by Tommy Hilfiger?
I love the fragrance’s clean and fresh feel. I like a scent that doesn’t overwhelm and keeps everything light and airy. It’s a really fun and flirty fragrance to go out at night but also versatile enough to wear during the day.
THE GIRL’s campaign was photographed by Mikael Jansson in New York City, and was inspired by Gigi’s laidback and cool style combined with Hilfiger’s East Coast aesthetic. We got a peek behind-the-scenes of the shoot and loved what we saw! Check out the snaps (with some cute sailors!) below:
THE GIRL by Tommy Hilfiger Eau de Parfum is available at all Sephora stores (except Robinsons) and retails at RM280 for a 100ml bottle.