SWATCH Crows At Dawn For Chinese New Year 2017

Roosters stand for fidelity and punctuality – awakening people every morning with their crowing, making them just as time-sensitive as Swatch.

Ever since 12 years ago when the brand released a series for the Year of the Dog for a special Chinese New Year edition, which it has vouched to create a zodiac special to help ring in CNY. To make sure everyone stays on the clock, Swatch’s Rocking Rooster collection crows with a bright red wake-up design which reflects on the watches in the style of traditional Chinese paper-cut art with robust multi-coloured straps!

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