Access to clean water has been a global crisis throughout decades with over 783 million people consuming and using contaminated water everyday. Water plays a vital role in our lives as it helps to hydrate and protect our body from unwanted diseases. The Laneige Waterful Campaign is a yearly CSR campaign by Laneige Malaysia to support local underprivileged communities in providing access to clean and safe-for-drinking water.
This year, Laneige have successfully raised RM 100,000 from their sales of the Laneige Water Sleeping Masks and in return, 30 units of Life Straw water filtration systems will be donated to the village. The award-winning filter solved water-scarcity issues in African countries and it is also convenient for the villagers’ daily usage and maintenance.
#TeamCLEO was given the opportunity to visit Kampung Ulu Geroh, Ipoh, to witness the launch of the campaign and its handover ceremony. Despite the rainy weather, the villagers gave us a warm welcome into their homes and shared with us their thoughts on how their lives will change for the better with these water filters.
Here are some of the moments that we’ve captured throughout the trip. For more information of the campaign, check out their website for more details and how you can be a part of this amazing “beauty gives back” movement!