The New Gucci Bloom Fragrance That’ll Have You Feeling Eau So Dreamy

Last year, Gucci’s Creative Director Alessandro Michele’s debut fragrance Gucci Bloom fearlessly embraced the floral scent. The medley of exotic Rangoon Creeper and white florals felt like a celebration of femininity and it renewed our love for the classic fragrance family. Mirroring the fantastical world of the new Gucci, Gucci Bloom launched to metoric success. This year, Gucci Bloom has found herself a sister. Gucci Bloom Acqua Di Fiori (loosely translated to Floral Water) is a fresh, green interpretation of the original. Here’s everything you need to know about Spring’s must-have scent.

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The campaign featuring Petra Collins and Dakota Johnson.

Once Upon A Time

If the original Gucci Bloom veered towards a modern, romantic scent, Gucci Bloom Acqua Di Fiori is the optimistic, youthful energy of female friendships in a bottle. The campaign sees photographer Petra Collins, model Hari Nef and actress Dakota Johnson, three distinctive beauties in an ethereal universe made up of flowers, greens and a sparkling lake. It’s a fragrance that’ll have you reminiscing about hazy, carefree days spent taking on adventures with your girl squad.

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