Wear Your Waste With H&M's Conscious Exclusive Collection 2017

H&M’s Conscious Exclusive 2017 Collection shows the beauty of sustainability!

With every piece made from sustainable materials, including BIONIC® – a polyester made entirely of plastics recycled from shoreline waste – H&M’s Conscious Exclusive Collection 2017 brings us a collection made for special occasions.

Conscious Exclusive captures the mood for the night, especially with the shimmer and touch of sequins that appeal to the senses on a short recycled polyester cocktail dress. Meanwhile the tuxedo is reimagined as a lounge jacket in organic silk and TENCEL® twill, with trousers that playfully flounce at the leg.

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One key piece is an ethereal gown of flowing pleats, entirely made from BIONIC® – a polyester made of recycled shoreline waste.

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Conscious Exclusive is a key part of H&M’s move towards a more sustainable future. Across H&M’s entire offering, 26% are now made from sustainable materials, with a goal each year to increase the share. H&M has set specific targets in every product range, for example by 2020 H&M aims for 100% of its cotton to be sustainable. It is all proof of H&M’s commitment to making sustainable, good-quality fashion accessible to as many people as possible. For more information, please visit: about.hm.com/en/sustainability.

“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” - Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

Elbi is a philanthropy digital platform that is offering unique ways for people to support charities beyond traditional monetary donations. H&M and Natalia Vodianova will continue their partnership with a collaboration through Elbi.

*Available at H&M Lot 10 Store from 20th April 2017.