The Malaysian Slow Fashion Brands: Meet The Founder Of Hux The Label

It’s kind of a funny story the way @huxthelabel was born. A chance encounter with a complete stranger in London put the idea in motion and the rest was history.

#TeamCLEO chats with founder, Yasmine Patpatia on the importance of slow fashion, reversing the negative environmental impact and why we should start supporting our local artisans.

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What is the birth story of Hux, and who are the people behind it?

I decided to start HUX in London around 2 and a half years ago. I was in a high-street store on Oxford Street, London and a lady approached me asking to purchase my handbag. I had found it at a market in India and wasn’t particularly willing to part with it even though she was pretty persistent. A few friends had ridiculed the bag for being a bit odd, but that moment made me realise that there were people who had the same eye as I did and maybe I should start my own brand. It was just a pipe-dream then. I started up the brand online and so far it’s just been me working on it – along with all the incredible artisans I work with of course!

The KAMILI in natural. Because sometimes classic is best. #huxthelabel #handmadebags

A post shared by HUX (@huxthelabel) on

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