All The Things That Happened At The Fenty Beauty By Rihanna Global Launch In New York City
There have been some pretty huge launches in the beauty world but none has been quite up to par to the Fenty Beauty by Rihanna debut. And after 2 years spent developing the make-up line, Barbadian goddess Rihanna did real good. She made sure that the foundation is buildable and that every shade caters to every woman out there with every possible undertone colour under the sun (is there anything she can’t do?).
As a tan skinned Asian in Malaysia, I found it increasingly frustrating to find commercially sold makeup products that would perfectly suit my skin or didn’t have a ‘brightening’ factor in it -- so you can only imagine how fast my eyes lit up with glee when I walked into the VIP cocktail session for media and saw 40 luscious liquid foundation shades, 6 highlighter palettes, 1-all-you-need lip gloss and 30 all rounded ‘Match Stix’ that can conceal, contour and highlight.
Perhaps it could also be that the eclectic make-up line was created by The-Only-Girl-In-The-World Rihanna herself but having products that cater to values of representing women of all colours just makes the collection all that more desirable. After all, it’s nearly 2018 - shouldn’t this be the norm?
I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with, that was really important for me. In every product I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her. -- Rihanna.
Fenty Beauty by Rihanna isn’t just another celebrity endorsed makeup brand, it was a move to tackle a discernable void in the market for more representation in the beauty industry and trust for RiRi to be spearheading the movement.
This Is What You Came For
“This is like a birthday party; this is like an album release,” Rihanna said, addressing the entire crowd during the global launch. “This has been my passion project. So have fun, let loose, play with it — it’s makeup, it’s not serious, it won’t bite.”
Street, edgy, cruelty-free and inclusive – these are all the things that Fenty Beauty by Rihanna exudes loud and proud. It was the biggest globally synchronised beauty drop to happen this year with 17 countries simultaneously launching the line and I was proud to represent #TeamCLEO at the heart of it right in New York City.
So, hu-Rih up – if it’s lovin’ that you want then pour it up with what Fenty Beauty by Rihanna has to offer.