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Lancôme Malaysia’s First Ramadan-Raya Campaign Is All About Spreading Happiness!

Have your beauty lewks ready for Raya this year with Lancôme. Image: Courtesy of L’Oreal Malaysia

This Raya is going to be a total treat for Lancôme fans because the brand is going all out with their very first Ramadan-Raya campaign from 30th April to 30 June 2019.

“Keceriaan Bersama Lancôme” is a journey of bringing happiness to all women to make them feel good and look on point for Raya.

Kalendar Happy LancOme

Go on the happiness journey with Lancôme’s Raya campaign! Image: Courtesy of L’Oreal Malaysia

First up is the interactive calendar where you can unlock happiness every day!

All you need to do is visit the website for rewards — these include product samples, discount vouchers and exclusive skincare tips from Lancôme’s new partner, Mira Filzah.

Spread Happiness via their social media contest

You can also join in on sharing Your Lancôme Happiness Story, a social media contest on Insta and Twitter. The 10 best stories will stand a chance to win RM1,000 worth of Lancôme products (eek!). 

Just follow these steps!

  1. Submit your Raya Happiness Look using Lancôme products.
  2. Share why these products make you happy.
  3. Upload your submission on social media with the hashtags #LancomeMY on Twitter and #LancomeMY #LancomeRaya on Instagram!

Lancome x Mira Filzah Collab

Mira with a couple of her Lancôme faves, the Advanced Génifique and Teint Idole Ultra Wear Foundation. Image: Courtesy of L’Oreal Malaysia

Lancôme has partnered up with Mira Filzah to share her personal tips on how to look and feel radiant all Ramadhan and Raya. Mira uses four iconic products from the brand to achieve her look.

Advanced Génifique is Mira’s go-to product for youthful-looking skin. It repairs and activates 10 clinical signs to keep you looking youthful and glowy. The new 20ml Advanced Genifique is priced at RM198.

Mira uses the Teint Idole Ultra Wear Foundation for make-up that stays put on those long, busy days out. It’s full coverage, comfortable and long-wearing.

Mira sporting the L’Absolu Rouge lipstick and La Vie Est Belle En Rose Eau de Parfum. Image: Courtesy of L’Oreal Malaysia

The L’Absolu Rouge is her fave lip colour with an ultra-luxurious, hydrating formula that keeps lips comfortable and moist all day. They have over 60 shades and 3 finishes (sheer, cream or matte).

To complete her look, Mira spritzes on the La Vie Est Belle En Rose Eau de Parfum. The perfume has a fresh floral scent with hints of peony and rose.

Celebrate with Lancome in Sogo!

Head to SOGO Mall asap to experience Lancôme first-hand! Image: Courtesy of L’Oreal Malaysia

The brand has also collaborated with SOGO to transform the mall’s concourse into a Lancôme-themed festive destination.

It has a French-inspired cafe concept with a centerpiece of a 3-floor high petal chandelier, framed by a pink façade, street lights and rose petals flowing down that you’ll see the moment you enter the mall. 

A tonne of fun, beauty activities you can’t miss at SOGO Mall. Image: Courtesy of L’Oreal Malaysia

Enjoy a range of experiences when you get there – play with the claw machine where you can win daily prizes, try Lancôme samples and receive Insta-media prints when you take photos with your BFF!

You can also go for a beauty trial where you can try make-up, lifting and radiance treatments and more! Take the opportunity to test out the four iconic Lancôme products this season, the Génifique Youth Serum, Teint Idole Ultra, L’absolu Rouge and La Vie Est Belle En Rose perfume.

Personalise your gifts for that special touch! Available at SOGO Mall. Image: Courtesy of L’Oreal Malaysia

If you decide to buy gifts, you won’t have to worry about gift wrapping as there’s a personalised gifting area. You can add customisation and engraving to make the gift even more special.

Lastly, you can also attend a Meet and Greet Sesh with Neelofa, the face of Lancôme Malaysia on 18th May (Saturday)! She’ll be sharing Raya style tips and giving out gifts to her fans. Those who purchase Neelofa’s favourites will be given a complimentary Limited Edition Naelofar Hijab to complete your Raya look.

It’s time to start making plans to visit SOGO asap to experience this amazing Lancôme Raya campaign!

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