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What We Learned From The Shiseido Ultimune #ToDefend Campaign

What would you want #ToDefend, if you had any chance to stand up for something you believe in?

When we first heard about the Shiseido #ToDefend campaign, all sorts of issues and ideas came to mind. We thought about larger matters, such as domestic abuse or gender-based violence, to the human treatment of animals, and even human trafficking. Truth be told, #TeamCLEO would get behind any of these social issues, and a whole lot more.


As we learned more and more about the campaign, we found women defending issues large and small. Some even went #ToDefend her role as a working mum. It might not seem like much to other people, but it can mean the whole world to one person. And that’s all that matters.


Some of the entries spotted on

Having begun on September 5, you still have a chance to pledge your #ToDefend stories to Shiseido, here. This empowering campaign was inspired by the iconic Shiseido Ultimune series. A pioneer in beauty, Shiseido discovered the skin’s multi-defensive power — think about the skin as having an immune system similar to your body. The Ultimune range harnesses this, and increases the skin’s ability to heal itself and defend itself from harm.


The one skincare that improves skin’s ability to defend itself.

As for us? Most of all, we would like #ToDefend our right to have a voice, and to continue being able to stand up for anything, small or large. We defend our right to this freedom.

Do your pledge today!


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