MAC’s ‘Viva Glam’ Celebrates Its 25th Anniversary With Winnie Harlow

25 years. When you think of it, it’s a major amount of time — it’s a quarter of a century, and if you’re reading this, you’re probably around that very age.

In 25 years, so much can happen. And there has been a major milestone for this beauty brand that’s celebrating its icon.

MAC Cosmetics has teamed up with supermodel Winnie Harlow to recreate the iconic first-ever Viva Glam’s debut campaign from 1994, which originally featured RuPaul – wearing the legendary drag queen’s red leather outfit, makeup, hair and poses!


A self-described VIVA GLAM super-fan, Winnie celebrates the irreverence, outrageous style and irrepressible love of life VIVA GLAM has been serving since 1994.

And beauty is not just for nothing. Through the sales of MAC’s Viva Glam line the past 25 years, the MAC AIDS Funds has raised over $500 million to fight against HIV and AIDS, helping over 19 million people affected by this virus.

Viva Glam is truly at the heart and soul of Mac Cosmetics and it all started with a lipstick and focused mission to end HIV/AIDS,

– John Demsey, Chairman of the MAC AIDS Fund

Now that the Viva Glam campaign is celebrating its 25th anniversary, MAC is launching the latest limited-edition Viva Glam lipstick in the OG red shade.

VIVA GLAM I intense brownish blue-red (matte), RM80

With each purchase of a Viva Glam lip product, every cent of the selling price will be donated to the MAC AIDS Funds in order to support the health and rights of women and girls around the world as well as the LGBT+ collective.

Viva Glam 25 Lipstick is available at all MAC boutiques from 1st May 2019 onwards at suggested retail price, RM80.