[EXCLUSIVE] Tiffany Masterson, founder of Drunk Elephant, On Improving Your Skin’s “Diet”

Images Courtesy of Drunk Elephant; Tiffany Masterson

Meet Tiffany Masterson, the mastermind behind Drunk Elephant, the clean beauty brand that’s coveted worldwide.

How many skin sins do you think you commit?

Take a look at your current beauty arsenal and we’re guessing that it’s a whole lot. This is because a majority of skincare, makeup and beauty products are manufactured with unnecessary ingredients (AKA products can work fine without them) and they can lead to a host of skin issues due to its presence.

Tiffany Masterson, Founder of Drunk Elephant calls them the “Suspicious Six” — “drying alcohols, silicones, chemical sunscreens, fragrances/dyes and SLS [sodium lauryl sulfate]”.

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In a life where we’ve probably been toxifying our skin since the beginning of time, it may be time to come clean. If you have skin that’s sensitised or easily inflamed, you will probably benefit from switching over to products that are cleaner, and healthier for you.

Drunk Elephant, the world’s clean skincare cult beauty brand is now in Malaysia at Sephora Malaysia, and #TeamCLEO had the chance to interview Tiffany Masterson, Founder of Drunk Elephant on eliminating skin issues, improving your skin’s “diet”, and how we can adhere to a toxic-free life.

(Disclaimer, we didn’t ask the origin of the brand’s name because Tiffany explains it here!)

An Elephant walks into a bar… And it can help your skin live its best life. Take a look how.

 

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Welcome to the #drunkelephantshelfie fam, Hair + Body! 🎉 #drunkheadtotoe ⁣ ⁣ 📸: @meccamaxima

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Congrats on coming to our shores! Can we know how the brand feels about making its way into a market like Malaysia?

Thank you! We are so excited to be bringing Drunk Elephant to Malaysia. I am looking forward to sharing our philosophy and I hope that the people of Malaysia will find it transformational for their skin.

Is the whole collection available here?

We will have the entire line available in Malaysia with the exception of Babyfacial, which is only available in the US, China and Hong Kong SAR due to the percentage of acids it contains.

We know ingredients and efficacies are most important when it comes to the brand, can we know what else would be the brand’s most important factor when creating products?

There a few things we keep in mind when formulating products. First off you’ll never find what I call the Suspicious Six in Drunk Elephant – those are drying alcohols, silicones, chemical sunscreens, fragrances/dyes and SLS. These are ingredients that don’t necessarily “get along” with skin and ones that can lead to sensitization, irritation, congestion and inflammation.

The six in my opinion, are at the root of almost every skin issue we see. When I personally eliminated these six categories of ingredients from my routine entirely, my skin changed to normal, healthy, balanced skin, and I’m hearing the same from our customers.

We also never take into account whether something is synthetic or natural, instead we choose ingredients based on biocompatibility. We focus on healthy pH levels, formulations the skin recognises, small molecular structure that’s easily absorbed, and effective active ingredients that also support and maintain the skin’s acid mantle.

The six in my opinion, are at the root of almost every skin issue we see. When I personally eliminated these six categories of ingredients from my routine entirely, my skin changed to normal, healthy, balanced skin, and I’m hearing the same from our customers.

 

“The six [ingredients] in my opinion, are at the root of almost every skin issue we see. When I personally eliminated these six categories of ingredients from my routine entirely, my skin changed to normal, healthy, balanced skin…”

Tiffany has advocates going clean in all aspects, for a holistic way of living. Image credit: Drunk Elephant

What would you say is the best way to lead a toxic-free life, close to Drunk Elephant ethos of being clean?

The same philosophy that guides my brand bleeds over into all areas of my life…family, work, relationships, diet, self-care. Focus on the good and cut out the negative. I eat well most of the time, I exercise often, I work really hard, I try to get enough sleep, I spend time with my friends and family, I cook, I walk my dog, I spend quality time with my husband and kids and I treat people the way I want to be treated. Those are the things that keep me balanced and healthy.

Full disclosure? We at #teamCLEO also love the bright packaging and gorgeous colourways of the brand. So vibrant and eye-catching! This is the body care collection which consists of: Kamili™ Cream Body Cleanser, RM88; Sweet Pitti™ Deodorant Cream, RM69, Sili™ Body Lotion, RM88

What would you say is a crowd favourite product (the most sold), vs the Drunk Elephant crew’s collective favourite (what you guys love!)?

It’s impossible to choose just one product! We really can’t because Drunk Elephant is formulated to work together due to its very unique philosophy. This is truly a brand that needs to be used together to yield the intended results. You don’t need all the products, only a few will do, as long as you adhere to the philosophy of strictly avoiding the suspicious 6. I think because of that there also isn’t one bestseller…they all trade places at the top.

The first thing I would recommend to anyone is to implement my unique philosophy. Try using Drunk Elephant exclusively, giving the philosophy a chance to work its magic. Use nothing else. We believe that the key to healthier-acting, balanced, happy skin is to eliminate the #suspicious6, aka the “junk” food of a skin diet.

“I treat people the way I want to be treated. Those are the things that keep me balanced and healthy.”

When you do this, more often than not, your skin can reset and begin to thrive again. In our experience this approach can be transformative. The nourishing biocompatible ingredients we use will help you maintain the balance you’ve hopefully achieved. The Littles is a great way to try the try the entire line while taking a Drunk Break from the Suspicious 6 and benefitting from that, while finding out which products work best for you.  The Littles has a great selection and lasts 30-45 days.

Tiffany herself suggests trying their littles! Drunk Elephant The Littles™ Kit, RM392

Some may think that clean beauty is beyond their budgets. How would you justify that it is something worth investing in?

A skincare routine doesn’t have to be complicated or expensive to be effective. In order to benefit from our philosophy and take a Drunk Break one only needs one of our cleansers, moisturisers and sunscreens. The products last a long time and they allow a person to test out the philosophy. Many people find that healthy, balanced skin leads to healthier self-confidence which is something that would always be worth the investment in my opinion!

Find Drunk Elephant at Sephora Malaysia.