Zoë Kravitz Is YSL Beauty’s Black Opium Newest Face

The inimitable Zoë Kravitz is the new face of this fragrance. Credit: Instagram

There’s a face to be reckoned with and she’s reached yet another milestone in her career. Ex-CLEO cover girl from our May issue last year, Zoë Kravitz has just been recently announced as the new global face and spokesperson for Yves Saint Laurent Beauty’s iconic fragrance, Black Opium. She’s already the Global Makeup Ambassador of YSL Beauty and now an icon for the fragrance that defies the norm, dares to be different, only hang with its own crew of like-minded, and free-spirited.

The 29-year-old expressed in a statement about her latest collab: “I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance. Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level.”

The official image of Zoë Kravitz as the new International Face for Black Opium

This new, eye-catching campaign shot by international photographers and director will be revealed on August 18th worldwide and it is not to be missed. So be sure to stick around Zoë’s and YSL Beauty official Instagram page for the latest announcements and the release of stunning visuals that would entice you into the mesmerising beauty of both Zoë Kravitz and the new Black Opium.

Did You Know…

Yes she has a famous last name; the beautiful actress, singer, and model is the daughter of rocker Lenny Kravitz and actress Lisa Bonet. Despite having famous and successful parents, she’s never lived the entitled lifestyle. She chose to go her own way instead and built a career for herself. Her bold and artistic personality reflects greatly upon the addictive and sensual fragrance that captures attention of all and with her fan base of 3.4 million, she’s able to share and embrace this fragrance that speaks of her edgy-cool vibes.