Digital It Girl: Kristina Bazan

She’s the founder and creative mind behind Kayturea fashion blog initiated back in 2011 with the support of her photographer boyfriend, James Chardon. With her phenomenal following, it’s safe to say that Kristina transformed blogging from mere hobby into a killer career. We’ll take you through her career highlights below!


A photo posted by Kristina Bazan (@kristinabazan) on

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A Natural Talent

The beautiful fashion aficionado from Switzerland had no plans on pursuing blogging. She admired photography, she had the features of a model, she had a flair for writing- with an editorial edge, and hence the label ‘Digital It-girl’ fell effortlessly on her lap. Kayture was one of the first Swiss fashion blogs to amass an immense international outreach. Apart from blogging, Kristina has also dominated various social media platforms as a leading fashion influencer. With 2.4 million following on Instagram – kayturettes stay glued to her posts for vacation, wardrobe or walking the Cannes Red Carpet #goals.

The Million-Dollar Face

She’s the face of Cartier, Chloe and Piaget’s digital campaigns and was the ambassador for L’Oréal Paris where she worked closely with the team in collaborating a KristinaXLorealParis Limited Edition Smoking Nudes Beauty Collection. Her recent sightings include gracing the Cannes Red Carpet dressed head-to-toe by Elie Saab himself, being flown to Beijing by Louis Vuitton and being kidnapped (flown lavishly) to the Vogue Night Out in Tokyo where she met the prodigious Anna Wintour. In just four short years since Kayture, the girl with allure is undoubtedly one of the first few fashion bloggers to reach celebrity status and an unsurpassed luxury brand affiliation.

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Her Foray Into Music

Kristina’s ever expanding portfolio includes her current debut in the music industry where she surprised us and her fans on Instagram announcing her new single ‘Out’; a song she wrote and produced alongside friend and art director, Justin Wu.


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