Express Your Denim Style Over At H&M!

Calling all denim fanatics – ya’ll in for a treat!

H&M has launched its latest Denim Days campaign starring non other than Hailey Baldwin in updated denim essentials!

The collection features new denim pieces from distress details and patchwork on jeans and skirts to chambray shirts and light-washed denim jackets.

From the 17th to 26th of February, you can get a complimentary customization of your choice with a purchase of any denim piece over at the H&M Flagship Store in Lot 10! Style your denim by embroidering initials to stencil painting and studs embellishments!

Not only that, but you get to enjoy 15% off your jeans if you snap a photo of the item while you’re trying it on in the fitting rooms and present the photo upon purchase!*

Don’t miss out on your new Denim Days!

*This offer is valid from 27th February to 1st of March (at H&M Lot 10 Store). For the rest of the stores, this offer is valid from 16th February to 1st of March.