H&M Announces Its First Collab With Iconic Indian designer Sabyasachi
Collab culture has definitely brought some of the most coveted fashion designer brands to the wider world and into our wardrobes — even if you can’t own a Kenzo, Erdem or Moschino, there’s an H&M capsule that will make sure we line up overnight and grab iconic pieces to keep and own.
So after the high of the news of collaborating with a designer from China, Angel Chen, H&M has just announced their newest collaboration dropping 16 April: none other than iconic Indian designer Sabyasachi.
The designer is well-known in Indian and around the world for obsessively-beautiful sarees and gorgeous materials that even caught the attention of Oprah, who wore a Sabyasachi on the cover of Elle India in December 2018.
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Oprah Winfrey (@oprah) in Sabyasachi. Nothing prepares you for meeting Oprah in real life. Oner maiden trip to India, Oprah attended a dinner hosted by the royal family in Jaipur and I had the good fortune to dress her in a saree for it. We spent some time discussing India and spirituality, as well as Indian art and handicrafts. The opening of my store in Kala Ghoda came up in conversation and Oprah promised to swing by in the morning if she got time off from her busy schedule. I thought she was being polite! Imagine my gleeful surprise (and slight horror) when I realised I was sprawled on the floor like an exhausted starfish after completing the setup of the store, just as Oprah came breezing in, exactly at 10 AM. She was as magnanimous about it as I was mortified. . Oprah isn’t just one of the world’s most influential personalities. She’s larger than life, but also as real as it gets! So, if she says she’s coming home for pizza, you better take her word for it and keep that dinner table laid out well in time for her arrival! Jewellery Courtesy: 29.5 carat Zambian emerald and diamond earrings from the Sabyasachi Heritage Jewelry collection @sabyasachijewelry Photography by @markseliger Styling: @malini_banerji Writer: @supriya.dravid Hair by: @nicolemangrumhair Makeup by: @derrickrutledgemakeupartist Manicurist: @nailsbymarysoul / Dior Beauty using Dior Vernis Set Design: @toddsets/@themagnetagency Production: @agpnyc Assisted by: @johnkelseyphoto and David Mccutcheon (photography) Fashion Editor: @rahulvijay1988 Fashion Intern: @aparnaphogat #Sabyasachi #OprahWinfrey #Oprah #ElleIndia @elleindia #ELLEvate #BeMoreELLE #ELLEDecember #AnniversaryIssue #SabyasachiJewelry #TheWorldOfSabyasachi
So H&M just broke the news about its first global collaboration with Sabyasachi, launching on April 16, 2020, which will be themed “Wanderlust”. Expect hand-crafted, eclectic travel pieces that will resonate with the modern global nomad.
And this is apt — India’s rich textile, craft and history will imbue colour and the juxtaposition of modern/traditional silhouettes into the collection, while still ensuring there’s still athleisure and glamping.
A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes.
“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” said Sabyasachi.
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Follow your wanderlust into the whimsical world of #SabyasachixHM. The collaboration with the global fashion brand H&M launches across H&M stores in India as well as selected H&M flagship stores around the world and online at hm.com and Myntra, 16 April 2020 #Sabyasachi #HMIndia #HM #Myntra @hm @myntra #TheWorldOfSabyasachi
Sabyasachi is from Kolkata, and launched his eponymous brand in the summer of 1999 and grew the company to encompass couture, ready to wear, fine jewellery and accessories. The designer has five flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.
“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles – a language so stunning, that it permanently altered the fashion and design landscape of the country,” said Ella Soccorsi, Concept Designer at Collaborations & Special collections, H&M.
The Sabyasachi x H&M collection will offer a complete fashion wardrobe for both ladies and men, including accessories.
For now, it’ll be exclusively online at HM.com, April 16 2020. We’ll update for more local news when we hear them.