INNAI RED Raya 2017: Raya At Home
This Hari Raya, INNAI RED peeked into the luxuriously appointed homes of elegant ladies who play the perfect host during the festive season.
Dressing up is not limited to outings but also when entertaining guests. As much care and attention has been paid to the food served and flowers and decorations arranged, much importance has been given to how they look as the formidable and often envied “tuan rumah”.
In true INNAI RED style, contemporary attitude is fused with feminine silhouettes using premium fabrics and exquisite embellishments in creating looks that pair perfectly to fancy abodes. Functional comfort and style takes centre stage but with a presentation of classical motifs and modern ideas in rich and unexpected ways.
Harmonious contradictions remains as our design philosophy. Volume, texture and intricate details are set against feminine palette of pastels, mid-tones and deep jewel tones. Strong modern curves and folds are balanced with the most opulent beadwork, making it instantly known as INNAI RED.
The collection gives a fresh take of the traditional festive season with aesthetics such as exaggerated blouson sleeves, bows, ruffles and structured petals that forms a flower. To those wanting to pay homage to their roots, classic Kurung Pahang and a modern take of the Kurung Kedah are available. INNAI RED’s creative eye in sourcing the best fabrics for our collections is at its best with Raya 2017. Luxe Italian silk brocades, floral jacquards, taffeta, charmeuse satin, shantung silk, cord lace and broderie angliase are gathered and toiled to create sophisticated creations. In this collection, we elevated our orchestration of beadworks and embellishments with complex techniques in achieving breath-taking results. New arrangements of 3D floral beadworks and caged-form beadworks in myriad of colours creates instant glamour and luxury to the pieces and complete look.
A kaleidoscope of colours and shades makeup this year’s collection of statement pieces and understated elegance. For truly standout looks, a burst of colours forms its background made up of pretty prints or abstract strokes. Solid colour pieces of lilac, coral and rust are accentuated by the strong lines of its design and intricate use of appliques and embellishments. INNAI RED 2017 presents Fasha Sandha to front our campaign shot at uber-design store Island&Republik. As a single mother of two with a new direction in life and a fresh new look, Fasha embodies the spirit of the ideal modern woman – strength and courage with a beautiful dose of femininity and grace. Her independence and elegance is the perfect fit with INNAI RED’s brand DNA. Island&Republik was founded in 1999 and has fast become one of Kuala Lumpur’s most distinctive interior, home and lifestyle brand. Like INNAI RED’s ‘design rebel’ approach, both brands are in favour of a fresh and energetic approach to design that balances both intuition and tradition.