Naomi Watanabe Is Now Kate Spade New York’s Global Ambassador For 2020

She’s funny, she’s confident and she pulls no punches — Naomi Watanabe is the Japanese comedian, actress and fashion designer with a personality that’s larger than life. She burst onto the scene for her imitation of Beyonce Knowles performing “Crazy in Love,“ after which she was given the title “Japanese Beyonce.”

Now, Kate Spade New York has tapped Naomi Watanabe as its global ambassador for 2020. Just like the brand that’s vibrant, diverse and authentically stylish, Naomi is the embodiment of confidence, joy and originality and encourages women to express their individuality.

Stills from the campaign featuring Naomi Watanabe and the Kate Spade New York Maraux handbag

The partnership will kick off for Spring 2020, highlighting new styles in the brand’s popular Margaux handbag group, and captures the best of a season full of pragmatic and witty designs, colour and a unique celebratory approach to living.

“At Kate Spade New York, 2020 is about celebrating how women express their own spirit and personal style through our brand,” said Nicola Glass, Kate Spade New York Creative Director. “To us, Naomi represents all women. Her humor and love of life perfectly align with our brand values, and she makes our product shine. Together, we hope to continue inspiring multi-generational self-styled and self-motivated women to live their lives with substance, sophistication and a smile.”

What do you think? Do you absolutely love it? For us, we can’t wait to see more of this campaign and the newest releases from Kate Spade New York!