Ring The Alarms — H&M Reveals Its Latest Designer Collaboration


The wait is over, H&M has announced its big secret of the next exclusive collaboration with Erdem. To bring the collection to life, visionary film-maker Baz Luhrmann will be involved in its unique storytelling.

The Canadian/Turkish designer has an exciting new collection for women, and for the first time ever, a collection for the men to set their mind on. The London based designer believes in the power of beauty, exploring historical references and personal narratives in every piece he creates.

Ann-Sofie Johansson, H&M’s Creative Advisor; Erdem Moralioglu, Fashion Designer; Baz Luhrmann, Film Maker.

Erdem x H&M will reflect on the design theme from his most admirable past collections in terms of prints and intricate craftsmanship. So you can expect ethereal florals and exquisite romantic garments.  A breath of fresh air in contrary to last year’s collaboration with Kenzo packed with electric neon prints.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” — Erdem Moraglioglu.

ERDEM x H&M will be available in selected stores as well as on hm.com, from November 2. Stay tuned for more upcoming details.