The Story Behind The Sometime Mousie Collection Will Melt Your Heart
There are a lot of traditions during Chinese New Year, and one of the most significant that we see commonly is gift-giving. Tradition has it that it’s to express affection and passing on well wishes and good luck. And really, the more you give, the more you get, right? We believe karma is totally fair when it comes to this!
This Chinese New Year, we found out that Sometime by Asian Designers dedicated themselves to the idea of gift-giving when thinking of their practical Mousie collection, which is part of their Iconic Essentials collection.
First off, it’s a great canvas bag with a little mousie design that commemorates the Year of the Rat. But if you want to know the real part that has heart, it is also paired with jars of homemade cookies baked by bakers with physical disabilities. And the part warms us so much more are the videos that have captivated these beautiful moments in introducing “Kak Zah”, who is paralysed from the waist down, and her husband who is also handicapped.
Sometime’s founder Nicole Wong is one of the most talented entrepreneurs in the industry (that’s why she was a Hot Shot!) and she said: “Personally, I have always wanted to present my loved ones with gifts that are thoughtful and practical. This Mousie collection holds extra sentimental values to me as it’s more than just a canvas bag that can be personalised with a name. It is a meaningful canvas bag because it holds jars of cookies baked by a group of disabled women. I’m glad that as a brand, we get the chance to encourage and provide support to the less fortunate.”
Nothing stopped Kak Zah from providing for her family with her baking. Hit the IGTV videos below to learn more about the collaboration and cookies.
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As we appreciate what we have, never forget the unfortunate ones who live among us. Instead of partnering with a commercial cookies supplier, @nikohlw chose delicious homemade cookies baked by talented women bakers with physical disabilities, for our Mousie Lunar New Year collection. Make this new year a meaningful and memorable one. Preview the Mousie collection at www.sometime.asia now. #iconicessentials
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Gift-giving during the Lunar New Year is an age-old tradition that’s been forgotten by many because of its taboos and regulations. Nowadays, gift-giving has been replaced merely with cash in red envelopes instead. Gift-giving is a way to express love and care to connect emotionally with loved ones. It’s to be done with sincerity because what matters isn’t the gift itself but the thoughts behind the gesture.
Alternatively, if you want to get the Eslona and Estela (RM99) with a touch of the lucky color maroon, the bags are available at an à la carte basis without the mouse embroidery and additional gift set items.
For more information on the collection, visit www.sometime.asia or the brand’s showroom in The Gardens Mall, KL.