Barbie Is Honouring Five Malaysian Female Athletes To Inspire Athletic Dreams
Okay folks, 2020 just cancelled on us AGAIN. ICYMI, the Tokyo Olympic Games have been postponed until next year! Well, it is what it is until we bid sayonara to the Coronavirus. But cheer up! Mattel’s latest Barbie Olympic Games Tokyo 2020 Doll Assortment can get us through this waiting game.
Mattel is committed to creating role models that are diverse, inclusive and non-conforming to gender stereotypes. Over the past 60 years, they’ve been going back and forth the drawing board, refining Barbies to best fit their brand’s mission and vision. Barbie used to just be a plastic ‘blonde bombshell’. Now, we’re seeing Barbie swapping her tiny waist and unrealistic thighs for extra curves, embracing the differently-abled and taking on more male-dominated jobs!
It’s no surprise that we’ll see more of those qualities in their future collections, including this one (their latest)! The range is made up of five Olympic athlete dolls – karate, sport climber, surfer, softball and skateboarder. Each doll comes with a sport-specific uniform, related accessories, an Olympic Games Tokyo 2020 jacket as well as a gold medal ribbon. A well-interpreted version of the Olympians indeed!
But that’s not the cherry on top. Mattel is going as far as to giving some of the world’s most remarkable athletes their own Barbie! Lisa McKnight, SVP and Global Head of Mattel said in her speech that it’s their duty to amplify the stories and achievements of these amazing women as sportswomen continue to set new records and take centre stage around the world.
Among the many celebrated athletes, the five Malaysian female athletes who will be honoured are Nicol David, Shalin Zulkifli, Farah Ann, Leong Mun Yee and Anja Chong. The latter three were former CLEO Hotshots and we couldn’t be prouder seeing them being a part of this project! – Inspiring kids to be whatever they want to be and not be afraid to dream. Well done Hotshots! #You do you
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