Behind The Graffiti: Kenji Chai On His Collab With CLEO for Skechers Malaysia
If you have ever driven the roads of Kuala Lumpur and Petaling Jaya (or have just been out the house at all!) you would have noticed urban art is at its zenith. Specifically speaking, graffiti (and one of a certain kind) has become a readily-accepted art form and not seem as mere vandalism. And if you didn’t already know it, graffiti is more than just gathering a bunch of spray cans and spritzing it on walls. It takes time, patience, dedication, planning and a whole boatload of talent. (Do you know how hard it is to draw a smooth line with a spray can nozzle? Impossibru!)
For the CLEOxSkechers campaign, renowned artist Kenji Chai was chosen to take the lead and make his graffiti magic that represented the CLEO girl and the cool new Skechers DLT-A collection that are one of the hottest kicks to own this season.
RELATED: Skechers New DLT-A Are The Sneakers To Own This S/S 2018
If you’re ever curious to see how graffiti comes together, here’s CLEO’s look behind the wall. The venue was courtesy of Publika (the only mall that truly celebrates individuality, art and expression, you guys rock, Publika!) so let this timelapse transport you:
We took the liberty to give you five minutes to speak to the master graffiti artist himself, Kenji Chai about this collab. Swipe through also for a refresher on what happened during this campaign, and our top Kenji Chai artwork picks that we’d snap and put as our homescreen saver.
