CLEO Shoe Drop 2017: Ipanema
CLEO Shoe Drop 2017 is still on and we're on decks with Ipanema!
Always new, always Ipanema. That's what drives Ipanema Sandals - a brand connected around the world. Being curious and connected, Ipanema's portfolio bears more than 70 sandal designs meeting the assorted styles of the modern woman.
Ipanema develops its sandals according to the behavioural and fashion trends observed in Brazil and around the world. They comprise sandals, flip flops and wedges that can be worn naturally either at the beach or at the city, invariably conveying its bossa and feminity. Our personal favourite beach flip flops right here!
A masterpiece to be launched in 2017 – collection is Ipanema Unique. The model will introduce two different sandals setting up a pair, with the thematic of stars and astrology – in vogue – for the modern and connected women.
The pillars sustaining Ipanema are classified into three aspects: fashion, culture and well-being. With actions around this aspects Ipanema establishing a relation and interaction with its costumers that goes beyond product consumption.
Thus, Ipanema reassures its market positioning of constantly offering new sandals, new experiences and new sensations. Such ideals become materialized too at Casa Ipanema – concept store of the brand in Rio de Janeiro.
For more information on Ipanema, visit www.grendene.com.br