H&M Takes A Stand On Global Issue With Its Conscious Exclusive Collection


Have you ever heard of the Great Pacific Garbage Patch? Or some may call it the Pacific Trash Vortex, located in the central North Pacific Ocean. The name itself can give you a rough idea of what it is – an island of plastic waste that has bulged together due to currents from surrounding residents. There is a garbage patch in the middle of the ocean the size of Texas, if that doesn’t scare you – I don’t know what will.

Pointing towards a biodegradable future, it’s vital that we start looking into advances in fabrics. A balance of sustainability and style; in the latest collection of Conscious Exclusive, H&M is doing their part by including the pioneering sustainable material BIONIC® – recycled polyester made from plastic shoreline waste. The fluid fabric used for the ethereal plisse pleat gown in powder pink shows its natural dreamy form to create the best style.

Besides a full collection for both women and men, expect an exclusive fragrance in the line-up made from organic oils.

Illustration of BIONIC® Pleated Gown

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The collection will be available in around 160 H&M stores worldwide, and online, from April 20th.