PUMA Just Dropped A Collection With Balmain And Cara Delevigne
Original Reporting By: Cleo.com.sg | Hidayah Idris Additional Reporting By: Yap Jin Wen
If you’ve always wanted a Balmain but never budgeted for it, good news: you can get more affordable items through their collaboration with Puma.
The brand recently announced PUMA x BALMAIN created with Cara Delevingne, a collaboration among the two fashion brands and the supermodel. The collab will see two limited-edition capsule collection, and the first has already been launched on November 21 in Malaysia. It is exclusively available at PUMA KLCC, PUMA Sunway Pyramid and PUMA.com.
In case you’re wondering how the collab came about, Cara has been working with Puma on a few campaigns, and is known to be good friends with Olivier Rousteing, Balmain’s Creative Director.
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Olivier was quoted in the press release to say, “Cara is a good friend, and this is the fruit of a shared vision. Everyone involved—PUMA, Balmain, Cara and me—was determined to create something timeless. Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in.”
The new collection is described to be “inspired by traditional boxing gear and infused with Parisian couture”.
Think all your fitness gears with Balmain’s signature gold and design elements. Basically Puma, but more atas.
As we write, we’re already eyeing the Deva, the white sneakers that Cara is wearing in the above campaign image, which will retail for RM1,599, about half the price of that of Balmain sneakers.
Scroll through the gallery to see the full range and prices